Genesis opens second flagship studio in Melbourne’s CBD

Genesis Motors Australia has opened its second flagship Studio, at the Emporium Melbourne (shopping centre) in the heart of Melbourne’s vibrant CBD.   It joins Genesis’s existing Studio in Sydney’s Pitt Street Mall.

Set over one level, the minimalist-inspired Melbourne Studio evokes the Korean aesthetic philosophy of the “Beauty of White Space” as your attention is drawn to the striking 18-metre floor to ceiling LED backdrop which envelopes the Studio’s main display area.

The minimalist Studio design is further complemented with floor to ceiling dark wood panelling and burnished concrete interior finishes, providing the perfect canvas to highlight the Genesis vehicles on the floor.

A visually stunning display of light, movement and graphic art reflects onto the sleek curves and elegant lines of the latest Genesis sedans and SUVs, which include the GV80 large SUV as well as the G70 and G80 luxury sedans.  Genesis’s fourth model, the all-new GV70 mid-size SUV, is also set to launch this month, and is currently on display at both Melbourne and Sydney Studios.

“The new flagship Melbourne Studio showcases the latest Genesis luxury models in an artistic environment, whilst providing an exceptional customer experience, which is at the core of the Genesis Brand’s philosophy,” Jun Heo, CEO Genesis Motors Australia said.

“Like our vehicles, the Studio’s progressive design evokes the distinctly Korean aesthetic philosophy ‘Beauty of White Space’.  We cordially welcome all Melbournians to visit the studio and experience our unique luxury perspective for themselves.”

For Queensland customers Genesis will be opening two metro Test Drive Centres, in Brisbane and on the Gold Coast, in the fourth quarter of this year.  This will be followed by a halo Brisbane Studio in 2022.

In metropolitan Sydney, the Parramatta Test Drive Centre has proven such a success since its opening last year that it has necessitated a move into a larger and more prominent site at 87 Church Street. Genesis Test Drive Centres offer a convenient location for customers to experience the range of Genesis vehicles, and have the added benefit of being adjacent to luxury competitors.

The Genesis network provides the opportunity for customers to interact with the brand in the way that best suits their lifestyle, whether that is online, through our Genesis-To-You concierge service, in our flagship CBD Studios, or at a metro Test Drive Centre.

Jun Heo: “Genesis is focused on sustainable sales growth. We are building momentum locally with an expanding retail presence and exciting new models are on the horizon.”

“With the imminent introduction of our second SUV, GV70, and electric vehicles arriving next year, we expect to see a gradual increase in sales in the second half of 2021 and beyond.”

“Genesis will be driven by great product and customer experience.  Our new Melbourne studio encapsulates this philosophy in one place.”

Next year Genesis will see its focus shift towards the introduction of its electric range, with three pure-electric vehicles confirmed for Australia, launching locally in the first half of 2022.

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